something so old, it's new
the phoenix pharmacy and fountain is the realization of a decades-old dream borne out of a nearly fifty-year relationship with the city of knoxville and a desire to serve the people of this great community. for us, this is as much about paying it forward as it is about giving back. we are, of course, a real pharmacy that specializes in compounding and offers free delivery service to your home or office. we also make and serve fresh, super premium, small-batch ice cream as well as many other house-made specialty desserts and soda fountain favorites.
but the phoenix is not about resurrecting your grandfather’s neighborhood pharmacy; it is about reintroducing the attitude of it. for this we had to go a little further back than chrome stools, vinyl booths, and poodle skirts. so, from the music, to the food, to the personal and friendly service, we wanted to create a shop that everyone can enjoy and one that exemplifies the very best of who we are as a community.
not long ago, downtown pharmacies, complete with soda counters, served as central gathering spots for locals and visitors alike. they were places where seemingly everyone was welcome and the person behind either counter took the time to know each customer personally. with the rise of the phoenix, we want to bring local back to pharmacy, and we want to do it in a way that pays homage to our city’s storied past while putting an indelible stamp on its future.
our choice to start with and focus on the pharmacy was purposeful. like so many of our predecessors, we believe there is no substitute for the neighborhood pharmacist, one who not only has a clinical understanding of patient needs but also whose vested interest in the community they serve results in an individualized, quality-driven service that promotes excellent patient outcomes.
the very same hands-on approach, customer-driven focus, and commitment to excellence is also the driving force behind the soda fountain and its unique culinary creations. with the fountain, our philosophy is simple,
we believe the hard way (the way our grandmothers and great grandmothers taught us to do it) not only tastes better but is better for you. that’s why everything from our ice cream to our marshmallow fluff is hand-made from the freshest possible ingredients by people who care about providing the best possible experience for each guest every time.